Japanese professional basketball champion Utsunomiya Brex, who recruited Yang Jae-min (24, Utsunomiya Brex), is making good profits through marketing.
Japan Professional Basketball B-League champion Utsunomiya recruited Yang Jae-min as an Asian quarter player last October. Yang Jae-min is a big help to the team with his tall stature in defense inside and outside.
One thing to note is marketing. Utsunomiya has been regarded as the most popular team in the B-League from the beginning. The average number of spectators is close to 4,000. Marketing revenue is also competing for first place in the league. After recruiting Yang Jae-min, Utsunomiya developed new products such as ‘Yang Jae-min Seasoned Chicken’ and became a hit.
OSEN met Brex CEO Mitsumasa Fujimoto in Utsunomiya and asked about the secret. Despite being a young CEO, Mr. Fujimoto, 40 years old this year, personally managed all of the club’s business operations, including marketing and operations, excluding Brex’s power analysis and player recruitment. The decision-making method itself was different from KBL, which only stamped approval documents. 메이저사이트
– This is OSEN from Korea. Please introduce yourself to your Korean fans.
This is Mitsumasa Fujimoto, who serves as Brex’s chairman. I have been working at BREX since 2017. At that time, the B League was launched and the Tochigi Brex became the Utsunomiya Brex. This is what the club has been doing since its inception. He became CEO of Brex in 2020. He oversees everything from admission tickets to marketing. Player recruitment is handled by another specialized department.
– I am curious about the secret of Brex, which is located in Utsunomiya, a small city with a population of 500,000, is the most popular team in the B-League.
Utsunomiya is a small city, but it is located in the Tokyo metropolitan area. It has a lot of history and tradition. Japanese basketball originally had many small-town teams. Our team originally had an average crowd of about 1,500. It continued to increase and raised it to an average of 4400 people in 2019, before Corona. Our stadium has a capacity of 4,500 people, so almost every game was sold out.
However, Corona exploded and things changed. Unlike Tokyo, people in small cities are still very concerned about corona infection. Some people are afraid to come to the basketball court. Still, 70% have loyalists.
The popularity of Tabuse Yuta, a national star, also accounts for a large part of the popularity of our team. He joined in 2018. In fact, even in 2017, the only professional teams in our area were basketball and soccer. Now there are ice hockey and cycling teams. Apparently, the club is well connected to the local community. There are many big and small sponsors. There are also many small shops that support us. You can see and feel our team posters anywhere, even on the street. People feel close to our team.